Ilan Lampl, Director, London

Description

This video promotes a fitness brand and features a man and a woman working out in a gym. The video begins with the brand's logo, H&M Move. The scene opens with a close-up of a tractor tire. The following shot shows a woman with a shaved head doing a floor stretch. Then, the camera shows a view from the floor looking up at the woman as she adjusts her top. The video cuts to an adult male shadow boxing in a white tank top. Then, a low angle shows the man and the woman performing kettlebell exercises. The video's mood is energetic and inspiring.