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Brand
IKEA
ProjectWorld Cup - Chat with the Press - 1

IKEA World Cup - Chat with the Press - 1 2026

Associated creatives

alma
almaAgency / Creative

Tags

middle-aged man speakingman speaking into microphonemiddle-aged manman speakingsports coachblue zip jacketyellow t-shirt

Description

A man styled as a sports coach wearing a blue zip-up jacket over a yellow t-shirt speaks into multiple microphones during a press conference. The background consists of a white wall repeatedly branded with the blue and yellow IKEA logo. An overlay graphic appears briefly showing a gray sofa product with pricing information. The video utilizes natural interior lighting and captures a conversational, media-centric atmosphere.