IKEA Rug 2023

Description

This commercial video project for IKEA, titled Rug, features a comedic sequence starting with a man proposing to a woman outdoors. As he opens the ring box, a car carrying an oversized rolled-up rug suddenly drives past, creating an unexpected interruption. The narrative style is commercial and humorous, captured in a horizontal aspect ratio with a retro-toned aesthetic. Produced by Reginald Pike with agency creative work by Zig, the video blends lighthearted storytelling with everyday domestic scenarios.