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Brand
IKEA
ProjectProudly Second Best Cot

IKEA Proudly Second Best Cot 2025

Associated creatives

INGO
INGOAgency / Creative

Tags

white wooden cotwhite cotwooden cotnursery cotpink beddingbaby cot

Description

This video commercial for IKEA titled Proudly Second Best Cot presents a quiet nursery scene featuring a white wooden cot outfitted with soft pink bedding and a mobile. The low-key lighting creates a warm, intimate atmosphere within the domestic interior. The scene is art-directed cleanly to highlight the product feature and brand identity without unnecessary distraction. The campaign was created by agency INGO for IKEA.