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IKEA Proudly Second Best Cot 2025

About

This video commercial for IKEA titled Proudly Second Best Cot presents a quiet nursery scene featuring a white wooden cot outfitted with soft pink bedding and a mobile. The low-key lighting creates a warm, intimate atmosphere within the domestic interior. The scene is art-directed cleanly to highlight the product feature and brand identity without unnecessary distraction. The campaign was created by agency INGO for IKEA.

Brand

IKEA

Project

IKEA Proudly Second Best Cot 2025

Keywords

white wooden cotwhite cotwooden cotnursery cotpink beddingbaby cot

Credits

INGO
Agency / Creative

Styles

HorizontalCommercialWarm

Industries

CPG / Packaged Food

Background

Bedroom

Context

TVC / TV Commercial
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