IKEA IKEA U.S. launches the new platform “Dream the Possibilities”, created by DAVID New York 2025

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A pregnant woman and her partner walk through a sunny outdoor parking lot and greet an IKEA employee wearing a yellow uniform jacket. The couple holds blue IKEA shopping bags and chats warmly with the store associate near parked cars. Natural daylight illuminates the scene with soft shadows, capturing an authentic moment of customer interaction. The commercial vignette highlights everyday interactions and customer service connections for the IKEA platform.