Brand
ProjectBilly Bookcase
Papercuts, Production,
Associated creatives
Tags
Description
This video advertisement for IKEA titled Billy Bookcase features a framed classical oil painting hanging on a plain white wall. The artwork depicts a man seated on a chair indoors, intently reading a book with a tall wooden bookcase filled with books in the background. The warm, traditional art style highlights the timeless utility of bookshelves. The campaign was produced by Papercuts with agency creative by Memac Ogilvy.
Style
Horizontal, Cinematic, Warm
Industries
Specialty Retailers
Background
White Seamless
Context
TVC / TV Commercial