Arcin Sagdic, Photographer,

Description

This striking commercial image features an extreme close-up of a human eye bathed in deep blue lighting and color grading. Water droplets are scattered across the composition, creating a textured, fluid atmosphere around the dark iris and pupil. Centered over the eye is the word IIUVO rendered in clean, understated typography. Captured by photographer Arcin Sagdic for an advertising campaign, the frame employs a cinematic and artistic aesthetic with heavy monochromatic blue tones. The intimate framing draws focus directly to the intricate details of the iris and the refractive quality of the water.

Style

Horizontal, Cinematic, Desaturated, Cool

Techniques

Macro

Industries

Fragrance

Color

Context

Advertising Campaign