Logo
  • Home
  • ·Media
  • ·IG Markets 'This is New Money' Campaign Commercial

Wavemaker Australia,

Associated creatives

Tags

Description

A man with short, dark curly hair and a beard sits comfortably in the leather-upholstered backseat of a vintage car as it moves through a desolate, arid desert landscape. He is wearing a simple, long-sleeved earth-toned sweater and engages with a trading app on his smartphone, which displays financial data and order confirmation. The lighting is soft and golden, suggesting late afternoon or early morning. The man occasionally looks into the camera, delivering a message about modern financial accessibility. In one sequence, the camera captures a close-up of his hand operating the app, then cuts back to his expressive face as he speaks. The interior of the car feels luxurious, with rich brown leather seating and classic car detailing, contrasting with the barren landscape outside the windows.

Style

Lifestyle, Commercial, Cinematic

Techniques

Live-action Technique, Slow motion

Industries

Fintech