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  • 'Idk… Guess' 2026 Ad Campaign 2026 - image 579998
BrandGuess Jeans
Project'Idk… Guess' 2026 Ad Campaign
Eye-level billboard featuring a woman with an open mouth and cherry lollipop, next to a Guess logo, against a partly cloudy blue sky.

Guess Jeans 'Idk… Guess' 2026 Ad Campaign 2026

Associated creatives

Amelia Gray and Lexee Smith
Amelia Gray and Lexee SmithModels

Tags

billboardadvertisementwomanlollipop

Description

This eye-level outdoor shot showcases a billboard featuring an advertisement with a woman holding a cherry lollipop in her mouth with an open expression. The brand logo “GUESS” is printed in a heavy black sans-serif typeface. Yellow and white text are visible above and alongside the woman's face. The image has a partially cloudy sky background. The billboard is partially obstructed by telephone poles and wires. The lighting appears to be natural daylight.