ICONIC, Agency / Creative,

Description

This Chelsea FC holiday advertisement shows staff setting up a club trophy display dressed with Christmas trees, star decorations and presents. In other shots, people open club-branded soccer jerseys and celebrate the gift. The commercial is set in a department store and in home environments. The color palette is dominated by Chelsea blue, white, and hints of Christmas red and green. There are shots of club players, dressed in branded Christmas sweaters and holding jerseys, as well as a couple shopping for gifts. There are multiple shots of fans holding up their jerseys in celebration.