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BrandICON America
ProjectNew Blood, Old Money
Three models wearing oversized grey tailored suits in a minimalist boxy room with a single pendant light.

ICON America New Blood, Old Money 2026

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Jody Taylor
Jody Taylor
Shaun Beyen
Shaun BeyenCasting Director
Liia Zotova
Liia ZotovaManicurist
Tobias Blackmore
Tobias BlackmoreSet Designer
Awwal Adeoti
Awwal AdeotiModel
Daniel Howard
Daniel HowardModel
Gideon Adeniyi
Gideon AdeniyiModel
Hank Akerlund
Hank AkerlundModel
Miles Burdock
Miles BurdockModel
Nand Quivreux
Nand QuivreuxModel
Robbie Jr
Robbie JrModel

Tags

Description

Three individuals stand and sit within a stark, enclosed wooden room that resembles a minimalist set design. A woman sits on a chair to the left, wearing a charcoal oversized blazer and trousers, resting her chin on her hand. Beside her, a man stands shirtless under an open blazer, while a second man leans against the right-hand wall in a light grey tailored suit. The space is illuminated by a single pendant light hanging from above, creating deep shadows and a moody, cinematic atmosphere. The aesthetic is clean and structured, emphasizing the oversized tailoring and muted color palette of the garments.

Style

Editorial, Lifestyle, Cinematic

Techniques

Natural light, Low-key / chiaroscuro

Industries

Luxury Fashion Houses