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IBM Loop 2024

About

This motion graphics animation for the IBM Loop project, created in collaboration with AKQA US and Laundry, features an isometric 3D scene set against a neutral grey background. The central element is a rotating circular mechanism containing translucent purple and blue discs that spin with smooth, continuous motion. Surrounding the core component are floating white UI panels, control sliders, and data nodes linked by thin blue and purple connecting lines. The clean, modern aesthetic uses soft directional lighting and crisp shadows to create a polished corporate technology visualization.

Brand

IBM

Project

IBM Loop 2024

Keywords

motion graphics animationmotion graphicsanimationrotating purple discspurple discsdiscsdata nodesnodes

Credits

AKQA US
Agency / Creative
Laundry
Agency / Creative

Styles

HorizontalCinematicCleanMinimalist

Techniques

Animation3D render / CGIMotion Graphics

Industries

AI

Background

3D Rendered Scene

Context

Brand Film / Corporate Video
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