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IBM Hybrid Cloud 2024

About

This animated video for IBM Hybrid Cloud showcases a clean, minimalist 3D technology interface with interactive control panels, dials, and dynamic data visualisations. The scene features smooth motion graphics in shades of purple and white, depicting modular cloud architecture and scalable systems. Designed as part of the Hybrid Cloud project by agencies AKQA US and Laundry, the animation uses precise geometric forms to illustrate cloud infrastructure concepts. The color palette centers on clean white surfaces paired with vibrant purple and blue graphical elements.

Brand

IBM

Project

IBM Hybrid Cloud 2024

Keywords

technology interface animationtechnology interfacecontrol paneldata visualisation3d interface

Credits

AKQA US
Agency / Creative
Laundry
Agency / Creative

Styles

HorizontalCommercialMinimalistFuturistic

Techniques

3D render / CGIMotion Graphics

Industries

Enterprise & B2B Software

Background

3D Rendered Scene

Context

Advertising Campaign
Brand Film / Corporate Video
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