BrandGreenworks
ProjectBrand Anthem Social
Hyperquake, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video presents a zero-turn riding lawn mower in a photo studio setting. The lawn mower is rendered in lime green and black. The video opens with abstract neon green streaks that transform into the 'Greenworks' logo, before zooming out to display the lime green and black lawn mower in its entirety. The model is identified as CZ60R. The camera zooms in to showcase transparent renderings of internal mechanisms and individual components, highlighting the mower's inner workings. A transition to a clay-render style further emphasizes the design, followed by another zoom to show the mower blades. The logo 'OPTIMUS Z' is revealed towards the end of the video.