BrandMonster.com
ProjectWhen I Grow Up (Super Bowl)
Hungryman, Production,
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Associated creatives
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Description
This black and white video still presents a compilation of children, each stating their desired career paths in various settings. One child is sitting on a wooden porch. Another is outdoors with a fence and a rustic house behind them. Another is in front of a metal spring structure, and yet another stands before a bridge. A number of children are filmed near a marshy area. The scenes evoke a vintage or timeless feel through monochrome visuals and classic attire. The video's narrative appears to focus on aspirations, with a hint of irony or humor in the contrast between the children's innocent faces and the serious nature of their ambitions.