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Shirtless man with tattoos wearing black and pink branded boxer briefs against a vibrant red backdrop

HUGO Spring 2024 Ad Campaign 2024

About

This portrait from the HUGO Spring 2024 ad campaign features Vinnie Hacker posing shirtless against a vibrant red backdrop. He wears black and pink designer boxer briefs featuring a distinctive dripping paint pattern and visible waistband branding. Numerous tattoos cover his chest, arms, and legs. The lighting is direct, creating a glowing hotspot reflection on the textured red wall behind him.

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Background

Coloured Seamless

Context

Advertising Campaign