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  • ·HUGO Fall 2023 Campaign Streetwear Editorial
BrandHUGO
ProjectFall 2023 Ad Campaign
Three models pose against a vibrant red backdrop wearing black HUGO streetwear and accessories with bold graphic details.

HUGO Fall 2023 Ad Campaign 2023

Associated creatives

Trey Laird
Trey LairdArtistic Direction
Team Laird 
Team Laird Agency
Stuart Winecoff
Stuart WinecoffPhotographer
Bella Poarch
Bella PoarchTalent
 Chase Hudson
 Chase HudsonTalent
Chiara Hovland
Chiara HovlandTalent
Ashley Moore
Ashley MooreTalent
Lola Clark
Lola ClarkTalent
and William Ernult 
and William Ernult Talent
 ‘Body Wan Shake’
 ‘Body Wan Shake’
performed by Freq Motif x Magugu
performed by Freq Motif x Magugu

Tags

Description

Three models are posed against a dramatic, draped red backdrop in this campaign image for HUGO. The central figure wears a black sleeveless shirt featuring a white graphic logo, a thick red scarf, and dark rectangular sunglasses. To the right, a model stands in a black blazer and trousers with a visible red-accented chain, while a third model is partially visible on the left in a dark hoodie. The lighting is studio-based, emphasizing the texture of the garments and the vibrant red setting. The composition is tight and emphasizes a high-fashion streetwear mood with a consistent, bold color palette.

Style

Lifestyle, Editorial, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses