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  • ·Chase Hudson for HUGO Fall 2023 Ad Campaign
BrandHUGO
ProjectFall 2023 Ad Campaign
Chase Hudson wearing HUGO boxer briefs and an open red and black denim jacket against a crinkled red backdrop.

Team Laird , Agency,

Associated creatives

Trey Laird
Trey LairdArtistic Direction
Team Laird 
Team Laird Agency
Stuart Winecoff
Stuart WinecoffPhotographer
Bella Poarch
Bella PoarchTalent
 Chase Hudson
 Chase HudsonTalent
Chiara Hovland
Chiara HovlandTalent
Ashley Moore
Ashley MooreTalent
Lola Clark
Lola ClarkTalent
and William Ernult 
and William Ernult Talent
 ‘Body Wan Shake’
 ‘Body Wan Shake’
performed by Freq Motif x Magugu
performed by Freq Motif x Magugu

Tags

chase hudsonchase hudson hugotattooed man recliningtattooed manman in underwearhugo boxer briefsblack boxer briefsboxer briefsred and black jacketdenim jacket

Description

Musician and model Chase Hudson reclines across a reflective, crinkled red backdrop in this advertising portrait photographed by Stuart Winecoff for the HUGO Fall 2023 Ad Campaign. Created under the artistic direction of Trey Laird and Team Laird, the image highlights black HUGO boxer briefs with a scarlet logo waistband paired with an unbuttoned red-and-black denim jacket. Hudson's extensive tattoo work is fully visible across his torso, arms, and thighs, accented by bleach-blonde hair and direct lighting that emphasizes the intense contrast between deep black apparel and the vivid crimson backdrop.

Style

Horizontal, Commercial, Sensual, Saturated

Techniques

Hard Light

Industries

Designer Fashion

Color

Jet Black (50%)
Scarlet (30%)

Background

White Seamless, Textured Backdrop

Context

Advertising Campaign