Logo
  • Home
  • ·Media
  • ·HUGO Fall 2023 Ad Campaign Portrait
BrandHUGO
ProjectFall 2023 Ad Campaign
Blonde man with extensive torso and arm tattoos poses in black boxers with red HUGO waistband, wearing a red and black denim jacket.

HUGO Fall 2023 Ad Campaign 2023

Associated creatives

Trey Laird
Trey LairdArtistic Direction
Team Laird 
Team Laird Agency
Stuart Winecoff
Stuart WinecoffPhotographer
Bella Poarch
Bella PoarchTalent
 Chase Hudson
 Chase HudsonTalent
Chiara Hovland
Chiara HovlandTalent
Ashley Moore
Ashley MooreTalent
Lola Clark
Lola ClarkTalent
and William Ernult 
and William Ernult Talent
 ‘Body Wan Shake’
 ‘Body Wan Shake’
performed by Freq Motif x Magugu
performed by Freq Motif x Magugu

Tags

blonde tattooed man

Description

A young man with bleached blonde hair and numerous intricate tattoos on his torso and arms reclines against a deeply crinkled, high-gloss red backdrop. He wears black boxer briefs featuring a prominent red branded waistband and an unbuttoned denim jacket with a red and black colour-blocked pattern. The composition is tight, focusing on the subject's gaze toward the camera lens. The lighting is direct and intense, highlighting the textures of his skin, the varied ink designs, and the reflective, crinkled plastic-like surface of the background. The overall aesthetic is raw, bold, and heavily influenced by streetwear photography.

Style

Lifestyle, Editorial, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses