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  • Horsebit Summer 2024 Ad Campaign 2024 - image 652377
BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
A young woman poses in an alleyway with neon signs, wearing a Gucci top, jacket, skirt, and handbag, showcasing a fashion-forward aesthetic.

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

adult femaleleather jacketmini skirthandbagneon signsurban scene

Description

A young Asian woman poses in an alley at night with neon signs. She wears a black, short, leather jacket, a white t-shirt with a Gucci logo, and a patterned, tan mini skirt with a Gucci logo belt. A brown, leather Gucci purse hangs at her side. The alleyway has signs in Korean and various neon lights. The Gucci logo is in the foreground on either side of the woman. The lighting is dark with a slight colour grading towards warmer hues.