Brett Kurzweil, Food & Beverage Stylist, New York

Description

This commercial food styling photograph by Brett Kurzweil features an Honest Kids Super Fruit Punch juice pouch artfully arranged to resemble a rocket ship against a clean white background. A sharp wedge of watermelon sits on top like a nosecone, while fresh strawberries and apple slices flank the sides. Green grapes and water droplets cascade from the base of the pouch, creating a dynamic sense of motion and freshness. The lighting is bright and even, highlighting the glistening condensation and crisp textures of the fresh fruit. The composition centers the branded pouch while playful fruit elements burst outward.

Style

Vertical, Commercial, Clean

Techniques

High-speed / freeze, Natural light

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

Advertising Campaign