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BrandHonest Grind Coffee
ProjectBrand Identity
Monochrome diagram showing a coffee roaster transforming into geometric shapes and the HGC logo against a grey background.

Honest Grind Coffee Brand Identity 2023

Associated creatives

Oat Studio
Oat StudioGraphic Design
Philipp Ammon
Philipp AmmonPhotography

Tags

coffee roaster diagramcoffee roasterroaster diagrambrand identity designbrand identityidentity designhgc logologo designhgc branding

Description

This brand identity project for Honest Grind Coffee by Oat Studio and photographer Philipp Ammon features a conceptual monochrome diagram. The composition illustrates the transformation of a commercial coffee roaster into abstract geometric shapes and the final HGC typographic mark. Clean lines and minimal typography set against a neutral grey backdrop highlight the branding process. The work balances graphic design precision with photographic documentation.

Style

Horizontal, Commercial, Desaturated, Clean

Techniques

Typography, 3D render / CGI

Industries

Beverages

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign, Website / Web