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Monochrome diagram showing a coffee roaster transforming into geometric shapes and the HGC logo against a grey background.

Honest Grind Coffee Brand Identity 2023

About

This brand identity project for Honest Grind Coffee by Oat Studio and photographer Philipp Ammon features a conceptual monochrome diagram. The composition illustrates the transformation of a commercial coffee roaster into abstract geometric shapes and the final HGC typographic mark. Clean lines and minimal typography set against a neutral grey backdrop highlight the branding process. The work balances graphic design precision with photographic documentation.

Brand

Honest Grind Coffee

Project

Honest Grind Coffee Brand Identity 2023

Keywords

coffee roaster diagramcoffee roasterroaster diagrambrand identity designbrand identityidentity designhgc logologo designhgc branding

Credits

Oat Studio
Graphic Design
Philipp Ammon
Photography

Styles

HorizontalCommercialDesaturatedClean

Techniques

Typography3D render / CGI

Industries

Beverages

Background

Grey Seamless

Context

Advertising Campaign
Website / Web
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