BrandHoliday Inn/IHG
ProjectJourney to Yes
HONE, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video showcases the craftsmanship and veteran support behind Sword & Plough. It features a man meticulously sewing olive green fabric with a sewing machine in a workshop setting. The video includes close-ups of zippers and leather being worked on. A photo of a presentation on a stage with the Sword & Plough logo displayed on a screen behind the presenters. There are two women shown inspecting and packaging boxes in a warehouse filled with stacked boxes. The video shows the preparation of materials. Close up shots of a military veteran's photo and a tag describing sustainable production and support for veterans.