BrandANJ
ProjectBehind the Mentions
HOMERUN, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The scene depicts the problem of sports betting. The text from a newspaper "Les Paris sportifs sont une ver... DROGUE" in bright yellow is the main subject. Additional newspaper text is visible in the background with words highlighted: isolation, depression, professional and personal difficulties and debt. Other ads with Mona Lisa wearing sunglasses and the words "Gros Gains" are shown. The scene shifts to a man in a laundromat, ads on the street and on the telephone. Sports betting ads show many different sports betting operator names such as Winamax, Unibet, Betclic, NetBet, PMU and more.