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Description

The video showcases Formula 1's reach to 500 million fans, highlighting how Salesforce can transform data into a single customer view. Cheering fans in stadium seating are shown, including Grace, an F1 superfan who wears a McLaren race shirt. Salesforce is depicted on a desktop screen featuring Grace’s customer profile. The screen shows engagement over time and event ticket purchases. Grace’s favorite Formula 1 team members are showcased in orange uniforms, as well as her favorite track and driver. Finally, a promotion for Grace's meet and greet with Lando using Einstein Recommendations.