BrandJoaihú
Hogwash Studios, Agency / Creative,
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Associated creatives
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Description
The video displays the harvesting and preparation of cacao by an indigenous man. It begins with establishing shots of a lush, tropical environment, moving to a medium shot of a man looking upward towards the sun. He harvests a cacao pod, which he then prepares by hand. The clip highlights the natural processing of the bean, cutting the pods open. The footage cuts to a chocolate bar in packaging. The entire video conveys the message of sustainability and traditional methods.