BrandHOFF
ProjectTanya Ruban

HOFF Tanya Ruban 2026
Associated creatives
Tags
Description
An editorial campaign image featuring model Tanya Ruban standing outdoors on a paved street in front of a multi-story residential brick building. She wears a dark overcoat, grey sweater, relaxed trousers, and trainers, posing with a calm expression. To the right, a child leans against a brick pillar wearing a dark jacket, shorts, and red socks. The natural daylight creates a soft, warm atmosphere, highlighting the textured brick architecture and earthy color palette of the scene. The project is directed by Vitalik Melnikov for HOFF.
Style
Editorial, Horizontal, Earthy
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Medium Grey (50%)
Background
Residential Building
Context
Advertising Campaign