Rachel Marx, Model,

Description

This fashion campaign image for H&M WOMAN AW25 features a model captured mid-stride outdoors on a sunny urban street. The subject wears an oversized pale pink button-down shirt paired with a dark midi skirt. Natural daylight casts sharp shadows across the textured stone pavement and architectural background, emphasizing the relaxed fit and movement of the garments. The image was photographed by Alejandro Sonoro with hair styling by Henrik Haue and casting by Jessica Martinelli.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign