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  • H&M WELLNESS Spring 2025 CAMPAIGN 2025 - image 280983
BrandH&M
ProjectH&M WELLNESS Spring 2025 CAMPAIGN
Black and white shot of an adult female from the back, wrapped in a textured white towel with hands on hips, against a dark background.

H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025

Associated creatives

Deo Suveera
Deo SuveeraPhotographer
Maria Barsoum
Maria BarsoumFashion Editor/Stylist
Dorin Azougy
Dorin AzougyArt Director
Ali Pirzadeh
Ali PirzadehHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Andreea Diaconu
Andreea DiaconuModel

Tags

adult femaletowelhands on hipsblack and whiteback view

Description

A black and white medium shot depicts an adult female from the back, wrapped in a white towel. Her hands rest on her hips, with fingers pointing towards her back. The towel is textured and patterned with shapes. The background is dark and out of focus. The subject is evenly lit, creating soft shadows. The image has a slightly grainy texture typical of black and white photography.