BrandH&M
ProjectSWIM COLLECTION 2026

Arran & Jules,
Associated creatives
Tags
Description
A portrait of model Bibi Breslin on a coastal beach for the H&M Swim Collection 2026 campaign, captured by photography duo Arran and Jules. She poses touching her short wavy hair, styled by Cim Mahony, with sun-kissed, natural makeup by Mary Cesardi. Breslin wears a textured white knit halter bikini top paired with an open, long-sleeve knit beach cover-up featuring tie details. The sunlit outdoor setting is framed with soft-focus coastal rocks and sandy terrain in the background.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Off-White (50%)
Chocolate (20%)
Background
Sandy Beach
Context
Advertising Campaign
