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Model Bibi Breslin wearing a white crochet bikini top and knit cover-up on a sandy beach for H&M.

H&M SWIM COLLECTION 2026 2026

Associated creatives

Tags

Description

A portrait of model Bibi Breslin on a coastal beach for the H&M Swim Collection 2026 campaign, captured by photography duo Arran and Jules. She poses touching her short wavy hair, styled by Cim Mahony, with sun-kissed, natural makeup by Mary Cesardi. Breslin wears a textured white knit halter bikini top paired with an open, long-sleeve knit beach cover-up featuring tie details. The sunlit outdoor setting is framed with soft-focus coastal rocks and sandy terrain in the background.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Swimwear

Color

Off-White (50%)
Chocolate (20%)

Background

Sandy Beach

Context

Advertising Campaign