H&M Summer minimal 2026

Description

A black and white portrait of model Mia Armstrong for the H&M Summer Minimal project, photographed by Kulesza & Pik with art direction by Mimi Makela. The subject poses with arms crossed wearing a simple white ribbed tank top and a silver chain necklace. Natural sunlight casts soft dappled tree shadows across her shoulders and torso. The backdrop consists of a dark mosaic tiled wall, providing a clean geometric texture to the minimalist composition. Hair styling was led by Lachlan Mackie with makeup by Regina Törnwall.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign