H&M Summer minimal 2026

Description

Shot in crisp black and white, this close-up portrait highlights model Mia Armstrong for H&M's 'Summer minimal' campaign. Armstrong wears high-gloss, oversized black shield sunglasses covering the upper half of her face, paired with a clean white crewneck shirt. Captured by photography duo Kulesza & Pik under the art direction of Mimi Makela, the composition balances minimal styling with direct framing against a soft, unfocused background.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Beauty Light

Industries

High Street Fashion

Color

Context

Advertising Campaign