H&M Summer minimal 2026

Description

A close-up black and white portrait of model Mia Armstrong for H&M's Summer Minimal project, photographed by creative duo Kulesza & Pik. The tight vertical framing captures Armstrong's face rotated horizontally, bringing focus to her expressive eyes and full, natural eyebrows. Diffused studio lighting creates soft tonal transitions across the forehead and bridge of the nose against a plain pale backdrop. Hair styling is by Lachlan Mackie with makeup artistry by Regina Törnwall and art direction by Mimi Makela.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Editorial