BrandH&M
ProjectSummer minimal
H&M Summer minimal 2026
Associated creatives
Tags
Description
Captured in black and white, model Mia Armstrong sits on a sidewalk curb along an urban street for H&M's 'Summer minimal' campaign. Photographed by Kulesza & Pik with art direction by Mimi Makela, she wears a simple white ribbed tank top paired with dark skinny denim and minimalist sandals. Her gaze is directed straight toward the lens with a neutral, poised expression. The background features a softly blurred urban street setting with daylight illuminating the clean composition.
Style
Vertical, Monochrome, Minimalist, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Off-Black (40%)
Background
Street
Context
Advertising Campaign