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  • ·H&M Summer Minimal Editorial by Kulesza & Pik
BrandH&M
ProjectSummer minimal
Model Mia Armstrong wearing an open white tailored blazer and a black triangle bra with a white neck pouch.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

mia armstrongwhite blazertailored blazerblack triangle brablack bralettewhite neck pouchleather neck wallet

Description

A close-up portrait from the H&M 'Summer Minimal' campaign shot by photography duo Kulesza & Pik. Model Mia Armstrong poses wearing a structured off-white blazer worn open over a minimal black knit triangle bra. Around her neck hangs a small matching off-white leather neck pouch on a slim cord. Her hair is slicked back neatly by hair stylist Lachlan Mackie, complemented by clean, natural makeup and prominent brushed brows by makeup artist Regina Törnwall against a dark studio backdrop.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-White (60%)
Off-Black (20%)

Background

Black Seamless, Carpark

Context

Advertising Campaign