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BrandH&M
ProjectSummer minimal
Model wearing a sleeveless black boatneck crop top, low-rise black trousers, and a thin silver arm cuff against a white studio background.

H&M Summer minimal 2026

Associated creatives

Kulesza & Pik
Kulesza & PikPhotographer
Mimi Makela
Mimi MakelaArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Mia Armstrong
Mia ArmstrongModel

Tags

black crop topcrop topsleeveless crop topblack boatneck topboatneck topblack trouserslow rise trousersblack pantssilver arm cuffarm cuffsilver bicep bracelet

Description

A studio fashion photograph for H&M's Summer Minimal campaign features model Mia Armstrong wearing a streamlined black two-piece ensemble. The outfit consists of a sleeveless boatneck crop top paired with low-rise black trousers, highlighting a bare midriff. A slender silver metallic cuff encircles her upper arm as a minimal accent. Captured by photography duo Kulesza & Pik with art direction by Mimi Makela, the shot is framed from the neck down against an off-white seamless studio backdrop with diffused, soft lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

White Seamless, House

Context

Advertising Campaign