Logo
  • Home
  • ·Media
  • ·H&M Summer Layers Coastal Mood by Jacob Sutton
BrandH&M
ProjectH&M SUMMER LAYERS COSTAL MOOD
Model Deepak Gupta posing in a black short-sleeve shirt and wide-leg trousers against a white sail backdrop.

H&M H&M SUMMER LAYERS COSTAL MOOD 2026

Associated creatives

Jacob Sutton
Jacob SuttonPhotographer
Marcus Söder
Marcus SöderCreative Director
Deepak Gupta
Deepak GuptaModel

Tags

deepak guptasouth asian male modelsouth asian manmale model posingman in black shirtblack short sleeve shirtblack shirtshort sleeve shirtblack wide leg trousersblack trouserswide leg trousers

Description

Model Deepak Gupta poses full-length for H&M in an all-black minimalist ensemble, featuring a short-sleeved collared shirt, relaxed wide-leg trousers with subtle slit details, and black strap sandals. He stands against a draped white canvas sailcloth backdrop marked with graphic nautical numbers, typography, and grommet details. Diffused soft studio lighting illuminates the subject evenly, emphasizing the clean tailoring and lightweight summer fabric textures.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

Textured Backdrop

Context

Advertising Campaign