Brand
ProjectH&M Summer 2026 Campaign

Luke Champion,
Associated creatives
Tags
Description
A fashion campaign image created for H&M featuring model Mona Tougaard standing on a sandy beach with the ocean visible in the background. The model wears a black sleeveless dress featuring a prominent side cut-out and a wide silver cuff bracelet on her left arm. Natural sunlight illuminates the scene, casting soft shadows and highlighting the texture of the wet sand at the shoreline. The composition captures an outdoor editorial mood with a clean, cinematic aesthetic under a clear sky.







