Li Von Euler, Art Director,

Description

Grace Elizabeth models for H&M's 'Summer by the Sea' campaign photographed by Olivia Frølich with art direction by Li Von Euler. Posing on a rocky coastal shoreline beneath pale cliffs, she wears a fitted black sleeveless top paired with relaxed black wide-leg trousers. The shoot features bright natural daylight casting soft lens flares across the frame. Paolo Soffiatti styled her hair in a sleek, pulled-back look, complemented by natural makeup artistry by Giulia Cigarini.

Style

Vertical, Commercial, Lens Flare

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign