Julian Klincewicz, Photographer,

Description

This black-and-white fashion editorial image for the H&M Summer 2025 campaign was photographed by Sam Rock with styling by Kate Phelan. The composition captures a model walking gracefully in profile against a bright, overcast coastal setting. The subject wears a fitted long-sleeve top paired with an elaborate fringed skirt and flat sandals. The natural lighting accentuates the sharp silhouettes and textural details of the garments. The background features distant beach structures under an expansive, pale sky.

Style

Editorial, Lifestyle, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign