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BrandH&M
ProjectH&M SUMMER 2025
Woman in a black cover-up on a beach with waves. Fashion photography in black and white, on location, on a sandy beach.

H&M H&M SUMMER 2025 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Alex Consani
Alex ConsaniModel
Ella Mccutcheon
Ella MccutcheonModel
Rachel Marx
Rachel MarxModel

Tags

womanswimwearcover-upbeachwavessand

Description

A woman stands on a beach near the water in a black and white, eye-level medium shot. She is wearing a dark cover-up over a dark swimsuit. The garment flows to her ankles and some of the material blows in the wind. The woman is facing forward. Her facial expression is neutral, and her hair is windswept. The water is visible in the background with breaking waves. The sand appears wet. The sky is overcast. The light is diffused.