Brand
ProjectH&M Summer 2024 Lookbook

Rita Ornellas, Casting Director,
Associated creatives
Tags
Description
This portrait from the H&M Summer 2024 Lookbook features a model captured against a bright white seamless background. The subject is wearing a black strapless midi dress paired with a textured red statement necklace around her neck. Her dark hair is dynamically swept to one side as if caught in a breeze. Clean studio lighting illuminates the scene, highlighting the fabric textures and the minimalist composition.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Crimson (30%)
Background
White Seamless
Context
Lookbook


