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Brand
H&M
ProjectH&M S/S '24 Cozy Lookbook
Model Yoonmi Sun wearing a red and white patterned knit sweater and white trousers standing outdoors in bright daylight.

Olivia Frølich, Photographer,

Associated creatives

Olivia Frølich
Olivia FrølichPhotographer
Yoonmi Sun
Yoonmi SunModel

Tags

yoonmi sunred and white knit sweaterred and white sweaterknit sweaterpatterned sweaterwhite trouserswhite pantseast asian womanwoman standing

Description

Model Yoonmi Sun stands outdoors under bright natural daylight for the H&M S/S '24 Cozy Lookbook campaign, photographed by Olivia Frølich. She wears a long-sleeve cream knit sweater adorned with vibrant red geometric Fair Isle patterning, paired with matching loose-fitting white trousers. The shot captures a direct three-quarter view against an asphalt ground and pale architectural backdrop, accented by crisp, elongated shadows cast by low-angled sunlight.