H&M H&M S/S '24 Cozy Lookbook 2024

Description

Model Yoonmi Sun stands outdoors under bright natural daylight for the H&M S/S '24 Cozy Lookbook campaign, photographed by Olivia Frølich. She wears a long-sleeve cream knit sweater adorned with vibrant red geometric Fair Isle patterning, paired with matching loose-fitting white trousers. The shot captures a direct three-quarter view against an asphalt ground and pale architectural backdrop, accented by crisp, elongated shadows cast by low-angled sunlight.

Style

Vertical, Commercial, Clean

Techniques

Natural light, Hard Light

Industries

High Street Fashion

Color

Context

Lookbook