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  • H&M S/S 2024 Campaign Lookbook 2024 - image 473256
BrandH&M
ProjectH&M S/S 2024 Campaign Lookbook
Monochrome full shot of a female model in a matching light-wash denim jacket and wide-leg jeans, set against a bright white backdrop.

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

adult femaledenim jacketwide-leg jeansstudio shotfashion model

Description

A full-length studio shot features a young adult female model wearing a matching denim jacket and jeans. The jacket is a light-wash denim with a collar and visible seams. The jeans are wide-legged and made of the same light-wash denim. The model is standing against a bright white backdrop, which creates a high-key lighting effect. The image is in black and white, which emphasizes the textures and shapes of the garments.