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  • H&M S/S 2024 Campaign Lookbook 2024 - image 473207
BrandH&M
ProjectH&M S/S 2024 Campaign Lookbook
Monochrome portrait of a woman in a white button-up shirt and trench coat looking down in a brightly lit studio setting.

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

womanwhite trench coatbutton-up shirtmonochromeportrait

Description

A monochrome portrait features a woman in a brightly lit indoor setting, possibly a photo studio. She is dressed in a white button-up shirt under what appears to be a white trench coat with dark buttons, looking downwards. The bright, even lighting highlights the textures of her clothing. The image is tightly framed, focusing on her face and upper body. The overall composition, combined with the desaturated color palette, gives the image a clean, minimalist aesthetic.