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  • ·H&M Season F/W 2025 Menswear Editorial by Mark Kean
Model Kit Price in an oversized plaid overcoat, hooded sweatshirt, plaid scarf, and wide-leg dark jeans against a studio backdrop.

Chu Wong, Models,

Associated creatives

Tags

Description

Full-length black and white studio portrait for H&M Season F/W 2025, photographed by Mark Kean and art directed by Marcus Söder. Model Kit Price poses with one hand behind his head and the other in his pocket against a seamless grey backdrop. He wears a heavy oversized plaid overcoat layered over a hoodie, t-shirt, and draped tartan scarf, paired with ultra-wide relaxed denim jeans and dark low-profile sneakers. The diffused soft studio lighting emphasizes the varied textures of wool, fleece, and washed denim across the monochrome composition.

Style

Editorial, Vertical, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Charcoal (40%)
Off-Black (30%)
Medium Grey (30%)

Background

Grey Seamless, Sports Venue

Context

Lookbook