Brand
ProjectSeason F/W 2025

Chu Wong, Models,
Associated creatives
Tags
Description
Full-length black and white studio portrait for H&M Season F/W 2025, photographed by Mark Kean and art directed by Marcus Söder. Model Kit Price poses with one hand behind his head and the other in his pocket against a seamless grey backdrop. He wears a heavy oversized plaid overcoat layered over a hoodie, t-shirt, and draped tartan scarf, paired with ultra-wide relaxed denim jeans and dark low-profile sneakers. The diffused soft studio lighting emphasizes the varied textures of wool, fleece, and washed denim across the monochrome composition.
Style
Editorial, Vertical, Monochrome
Techniques
Soft Light
Industries
Menswear
Color
Charcoal (40%)
Off-Black (30%)
Medium Grey (30%)
Background
Grey Seamless, Sports Venue
Context
Lookbook




