BrandH&M
ProjectRIVIERA MUSE

Arran & Jules,
Associated creatives
Tags
Description
Photographed in black and white by Arran & Jules for H&M's Riviera Muse campaign, model Mariana Goncalves stands on a chair against a minimalist outdoor wall under direct sunlight. She wears a matching printed two-piece ensemble featuring a sleeveless crop top and mini skirt, complemented by strappy sandals. A vibrant red H&M logo is superimposed across the center of the vertical composition, creating a striking contrast with the monochrome photography.
Style
Vertical, Commercial, Monochrome
Techniques
Hard Light
Industries
High Street Fashion
Color
Off-White (70%)
Jet Black (30%)
Context
Advertising Campaign
