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A young woman in a casual fashion outfit poses in a full shot against a white backdrop, wearing a printed tee, skirt, cardigan, and boots.

H&M H&M & NEW YORK: Chapter 1 2026 Campaign 2026

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A young woman is captured in a full shot against a clean, white backdrop. She is clad in a casual fashion ensemble, featuring a black graphic tee, a distressed denim skirt, and a long, mustard-colored cardigan. Her footwear consists of black knee-high socks and matching boots. The lighting is bright and even, casting minimal shadows. The camera is positioned at eye level. The overall composition is simple, focusing on the subject and her outfit. The woman has fair skin and long blonde hair, and she is accessorized with a black choker necklace.